sheltontakeover

Crystal Light is kicking off its presenting sponsorship with Grammy Award-winning singer-songwriter Miranda Lambert and her 30-city “Platinum” Tour by debuting the U.S.’s FIRST-EVER “Playable Poster” at concert venues across the country.  The beloved low-calorie drink mix is launching the new, innovative technology –  in partnership with U.K.-based conductive ink startup, Novalia – to allow fans who attend Lambert’s shows to touch a Crystal Light poster and literally “spin” her record, unlocking audio tracks from her new album. (x)

Crystal Light is kicking off its presenting sponsorship with Grammy Award-winning singer-songwriter Miranda Lambert and her 30-city “Platinum” Tour by debuting the U.S.’s FIRST-EVER “Playable Poster” at concert venues across the country.  The beloved low-calorie drink mix is launching the new, innovative technology –  in partnership with U.K.-based conductive ink startup, Novalia – to allow fans who attend Lambert’s shows to touch a Crystal Light poster and literally “spin” her record, unlocking audio tracks from her new album. (x)